The #HoldACokeWithYourBoobsChallenge supposedly encourages women to post photos online with a soft drink held in their cleavage, all in the name of raising money for breast cancer charities. So far, this has led to many images showing mainly topless women or with tapes and hands barely covering their nipples, flashing their boobs on social media believing it was for charity.
However, the Breast Cancer Research Foundation said the challenge is not raising money for them and has no connection to their charity - but would happily receive donations if donations do start coming in from the challenge.
