I saw this on the news over the holidays and when Facebook sent a notification that a friend joined the Bald Barbie page, I visited and decided to post on it. The campaign was started by a group of women who have either battled with cancer or Alopecia or they have children who are going through chemotherapy and have therefore lost their hair. The women want there to be a doll the affected children can relate with, and since I have come to realize that Barbie is a role model for a lot of American girls, this makes perfect sense.
