Mom of two, Uyo Okebie-Eichelberger, and former employee of Kraft’s brand management department became a fashion designer when she realised during and after her first pregnancy how boring maternity undies were. Those that looked even arginally good would cost an arm and a leg.
So Uyo did her own market research, and launched You! Lingerie in 2010 to provide stylish and affordable underwear for mothers. Three years later, the company is doing well, selling from their online site, as well as in stores in America and beyond. Uyo showcased her new maternity lingerie line some days ago at the Fashion Week in New York.
With models from Expecting Models Inc., You! Lingerie presented their Maternity and Nursing Collection for expecting and breastfeeding moms. Check out the pictures below;
You can get these lingerie at the You! Website.
A fashion genius should come up with pregnancy nighties and I mean sexy ones. I'm tired of sleeping in oversized pyjamas. Pregnant women too like to get their groove on and oversize doesn't cut it.
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