In her second Mother's Day as a mom of Blue Ivy, Beyonce is joining Gucci’s new Mother's Day campaign for Chime for Change in a tribute video celebrating mother's everywhere. Beyonce and other celebs including Cameron Diaz, John Legend, Blake Lively, Olivia Wilde and Ziggy Marley share their favorite things about their own moms, and the unique qualities that makes their moms so special. Hafsat Abiola, who has been featured before by Chime For Change, also pays a touching tribute to her late mom.
The theme for the video is “This Mother’s Day, I chime for you,”.
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