Africa Fashion Week London Starts Off With Adaeze Yobo As Celebrity Ambassador

UK-based Nigerian designer Liza Goje, the creative force behind London fashion boutique Vou Brown, was among the visitors at #africafwl

This year, the African Fashion Week in London brings new collections from well-known African designers both at home and in the diaspora to the catwalk at Kensington Olympia. The AFWL which has gone from strength to strength since the first outing in 2011, also champions new and emerging designers who are inspired by the rich culture of Africa.

Adaeze Yobo is one of the Celebrity Ambasadors of the AFWL, and others are Ghanaian Menaye Donkor, Congo DCR  Noella Coursaris Musunka, Noisettes Vocalist Shinghai Shoniwa, TV Presenter, Lukwesa Burak, and Regina Jane Jere, Ugandan Born Editor of the New Africa Woman Magazine.

See some pictures from Day 1 below...

This couple bought matching hats from one of the many stalls that surround the #africafwl catwalk.

Kenyan designer Charity Kiarie

Charity Kiarie travelled from her home in Nairobi to attend #africafwl. She told the #FocusOnAfrica radio programme the trip was necessary to showcase her work to an international audience.

vloggers from the African diaspora - including LizLizLive, Chanel Boateng, Bisanation, and BBC Africa's Alexis Akwagyiram 

vloggers LizLizLive and Funmi Desalu-Vold

Bloggers and brand consultants were out in force at #AfricaFashionWeek2014.

Some audience members came wearing matching head scarves. 

Models taking a break

Dozens of models paced up and down the #africafashionweek2014 catwalk to showcase the work of designers from across the continent and its diaspora. Sometimes the walked in a line, and sometimes they were alone.

Models at the final rehearsal

Via BBC Africa Instagram