A threat to leak Emma Watson's nude photos online has turned out to be a marketing tactic to take down #fappening hackers. The threat was posted online just hours after the 24-year-old launched the HeForShe campaign in a speech at the UN on Sunday in which she appealed to men to speak out over gender equality.
The threat was through a website, EmmaYouAreNext.com, and gave two days to the release of the photos. Yesterday, however, the countdown was brought to an end much earlier and the site started to link through to the social media company called Rantic.com.
Instead of naked pictures of Emma Watson, a message on the firm's front page calls for anonymous online message board 4chan to be shut down.
Although a lot of Facebook commenters on the site were very unhappy after it was revealed as a viral marketing hoax, some people understood why they did it that way.
The Rantic site contains an open letter to US President Barack Obama claiming they have been hired by celebrity publicists to highlight the leak of celebrity photos.
Rantic Marketing says on Twitter:
"We fully support Emma and her campaign #heforshe, Hopefully 4chan users will convert to feminism right before it goes down."
What do you think of the strategy of Rantic?
I came here for the pics!
ReplyDeleteI came here for the pics!
ReplyDelete