A new ad campaign by the English Sports Council aka Sport England aims to encourage more women to take up sports and be more physically active.
Tagged, 'This Girl Can' the campaign kicks off with a TV ad which was launched January 12, 2014 featuring women of all shapes, sizes and ages getting stuck into sport and exercise. It has already been followed by print and digital campains featuring the women from the video.
The 90-second video shows normal women – no models were used – giving it their all, to a sound track of Missy Elliott’s Get Ur Freak On.
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